New Updates

Around The Web: SEO News You May Have Missed week of 3-19-2011

Here are some news stories that I thought you would be interested in reading. These are all related to Search Engine Optimization. Enjoy. 2011: Year Of Organic Web Some industry experts have been speculating that keyword rich domain names may be the next thing Google targets with its latest algori.... More »

You and Your SEO Content Writer – 5 Reasons You Should Break Up + MORE - SEO Update Apr 19th

There has been a lot of talk in the world of SEO and with all the changes made by Google and their focus on "Freshness". I've added a few things to our site to "keep it fresh" and will be rolling it out to the public soon....stay tuned. There were a lot of topics I could have included in this po.... More »

Don't Fall For The SEO Middleman's Trap

When it’s your task to promote and protect your brand reputation, then you should beware of slick SEO middlemen that interfere in social media and customer relationships. The risks of engaging in "black hat" and "gray hat" SEO tactics are well-known by most brand managers. These are attempts to.... More »

Best Places to Submit Your Blog

Gaining traffic to your blog is not only important for your blog but for you too.  Some of the basics of SEO (search engine optimization) steps are adding keyword and phrases that are good and friendly titles, along with appropriate URL structure and descriptions. Listing a blog on blog directories.... More »

Paths SEO’s should Avoid

SEO requires certain basic rules that should be followed or you will not get the results you want. Let’s discuss the wrong paths of SEO work and see how you can avoid them.   Title Tags – If you are not using this properly your title tag is not being used in the correct form and quite possibl.... More »

In the past, the best way to get attention for your business was being featured in the news. This practice is also possible on the net, with businesses regularly distributing press releases and their methods are even more spirited than in the old days. Possibly the best news outlet to be seen is on the pages of Google News.

Google introduced its news section in beta in 2001 and in full version in 2006, but the passage of time hasn’t made appearing on its pages any easier. There are limitations you need to be able to work around. Optimization for Google News is also slightly different from regular SEO methods and may involve a fair amount of work.

The leading drawback for getting on Google News is that it isn’t nearly as open as regular Google search. In the interests of providing legitimate news stories, the site searches only official news sources. As expected, having your site acknowledged as a genuine news source is practically impossible if you’re the average business. Unless you have a real interest in your industry’s news, it may not be worth it.

A further limitation comes in on the second level. Once you manage to get your Article on one of the news sites that Google searches for news, you should ensure it’s the kind of article that will appeal to Google. This means that a special kind of optimization for Google News needs to be performed.

Optimization for Google News has some similarities to everyday SEO. Keywords are still important, although you need to look at the keywords that will appeal for this specific kind of search. Having your news piece appear in several places can make it more attractive to Google, as it shows that your article is newsworthy.  Location is significant with Google News, but the usual SEO tricks for location aren’t enough. Location needs to be mentioned throughout the story.

Finally, another major consideration for Google News is real-time search. Pages update continuously and all of the flaws usually seen with Google’s real time efforts are decidedly absent in Google News. Consequently, you need to consider not just the amount of time your piece is likely to stay on its pages, but when you want it to appear. Posting something in the morning is a good idea, but it may take a little experimentation before you get the timing just right.