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Advertising on Facebook Gives Higher Conversion

New Updates

Google Surfs for Groupon Rival

It was reported here that Groupon turned down Google’s bid to acquire it; this came after the online community was rife with rumors and speculation. After being turned down by Groupon, Google seems to be on the haunt for another coupon service site. This was reported a few days ago by Josh Kosman.... More »
Fresh Off the Rumor Mill! Google May Devalue Infographic Links

Fresh Off the Rumor Mill! Google May Devalue Infographic Links

If you’ve been a marketer on the interwebs for even a short period, then you are likely all-too-familiar with infographics. You know them when you see them – check out the template in the picture on the left and you’ll shake your head in agreement. “Ohhh yea,” you’ll think, “I saw one .... More »

Twitter Revamps Resource Site for Businesses

If you are a business person, you would most likely be interested in tips and advice on effectively using Twitter for your business and who better to deliver that than Twitter itself? Twitter recently launched a revamped version of its resource site,, which is targeted at helpi.... More »

Google Getting Stricter on Anti-Piracy Sites

Google announced that it would be implementing new measures in its quest to ban sites that are guilty of copyright infringement from its services. These measures include amongst others, the improvement of the AdSense Anti-Piracy review, which will act to expel copyright violators from the AdSense P.... More »

Social Media News Nov 11th - The Latest With Google's New Freshness Update and how Social Media Has Changed the Expectations of Searchers

Sorry for the delay in posting an update...I've been really busy with a number of projects. Anyway, here's today's collection of Social Media updates from around the web. Let me call your attention to "Google’s New Freshness Update: Social Media Has Changed the Expectations of Searchers". Yo.... More »

Generally, Facebook users tend to stay longer within an application, this is why it has been found that advertising on Facebook gives a higher conversion rate and creates a loyal followership. It might also be because of Facebook’s customizable tabs, which make it easy to add a subscribtion form, contest or any other content.

Facebook announced that it will soon launch a new way to customize tabs using iFrames instead of FBML which is the current method of customization. It will make it easier to use a Facebook tab as a landing page and give the opportunity to advertise without spamming.

This has its setbacks because it gives an allowance only 520 pixels wide. But the benefits far outweigh the limitations.

Do you have a Facebook page? How do you use it in your advertising campaign? Will using iFrames make it more convenient?


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