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Advertising on Facebook Gives Higher Conversion

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Bing, More Accurate than Google in Search Results

Bing’s search results are said to be more accurate than Google’s. This was the conclusion Experian Hitwise arrived at when comparing the accuracy of search results displayed by Google and Bing. It is true that Bing has enjoyed an outstanding growth in their market share value in the last couple.... More »

Facebook Launches Pages Redesign

Facebook has become known for constantly changing and tweaking its features to the annoyance of most of its users, but most times for the better. This time around the change is to its Pages feature. Facebook is rolling out a full redesign of its pages. The changes made will see Facebook pages resemb.... More »

Understanding Trends on YouTube

Very recently, YouTube announced the launching of its new site YouTube Trends, which was designed to let interested parties stay on top of trends and videos worldwide. It is definitely a beneficial tool to marketers and business people alike as it is a terrific way to know what is hot at a particula.... More »
Breaking News: FTC Clears Google of Antitrust Violations

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The FTC’s ruling has finally been handed down for the highly publicized 2-year probe into Google’s possible antitrust violations. The allegation was that Google strangled free market competition by rigging the SERPs to highlight its own products (local, travel, and shopping listings in parti.... More »

An Online Business in Doctor Research

Although U.S adults with a primary care physician spend more time researching the latest electronic gadget or gift for a friend than they do choosing a doctor, a large number wish they could find more comprehensive information about their doctors online. This was the finding of a new study released .... More »

Generally, Facebook users tend to stay longer within an application, this is why it has been found that advertising on Facebook gives a higher conversion rate and creates a loyal followership. It might also be because of Facebook’s customizable tabs, which make it easy to add a subscribtion form, contest or any other content.



Facebook announced that it will soon launch a new way to customize tabs using iFrames instead of FBML which is the current method of customization. It will make it easier to use a Facebook tab as a landing page and give the opportunity to advertise without spamming.



This has its setbacks because it gives an allowance only 520 pixels wide. But the benefits far outweigh the limitations.



Do you have a Facebook page? How do you use it in your advertising campaign? Will using iFrames make it more convenient?

  

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