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Advertising on Facebook Gives Higher Conversion

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New Video Reveals Google’s Stance on Hidden Links

New Video Reveals Google’s Stance on Hidden Links

Matt Cutts recently released another gem of a Webmaster Help video on YouTube. This time, it’s all about those who procure the almighty backlink in subtle ways. In particular, Cutts focused upon a question which he submitted on his own behalf, and it reads as follows: What is Google’s.... More »
SEOmoz Turns Google Updates into Pretty Weather Reports

SEOmoz Turns Google Updates into Pretty Weather Reports

Sift through forums and crunch numbers no longer! Well, you probably still will, but now there’s a neat little tool that can - at the least - help you obsess a little less often. The guys over at SEOmoz have created a “weather report” to help SEOs determine whether changes in rankings are m.... More »

Online Business Idea: Deals Sites

In successfully founding and running an online business, one of the most vital decisions you will make would be in respect to your business model. There are several models which have proven successful over time but none perhaps, has had the amazing success rate that the deals model has had in such a.... More »

Bad Publicity Leads to Higher Page Rank

Being rude to customers and generating negative publicity is one of the cardinal rules of how to fail in any business, but especially an online business. At least that is what we are told in the business school that is the web. Apparently, that seems to me more the exception than the rule as Vitaly .... More »

Twitter for Sale! Top Bidders: Google and Facebook

Google and Facebook are in a hot dash to acquire Twitter, rumours has it. The two web giants are out to outdo each other in what would most like determine who will become the King of the web jungle.   Twitter recorded an outstanding 200 million subscription in 2010. According to the report, Googl.... More »

Generally, Facebook users tend to stay longer within an application, this is why it has been found that advertising on Facebook gives a higher conversion rate and creates a loyal followership. It might also be because of Facebook’s customizable tabs, which make it easy to add a subscribtion form, contest or any other content.

Facebook announced that it will soon launch a new way to customize tabs using iFrames instead of FBML which is the current method of customization. It will make it easier to use a Facebook tab as a landing page and give the opportunity to advertise without spamming.

This has its setbacks because it gives an allowance only 520 pixels wide. But the benefits far outweigh the limitations.

Do you have a Facebook page? How do you use it in your advertising campaign? Will using iFrames make it more convenient?


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