Facebook Acquires Hot Potato; Great News for Social Media Networking

New Updates

Losing Twitter Followers? Blame Hackers

Have you noticed a drastic drop in Twitter followers? Or perhaps some of your followers have sent you messages that are a little alarming or even accusatory, wanting to know why you suddenly have pop-ups on your Twitter page. This can be very serious for online businesses who use Twitter to reach ou.... More »

Free Analytics Tool for Business Twitterers

Soon, those who use Twitter to help their business will have access to a very valuable tool and flow of information. Sometime during the fourth quarter of this year, Twitter will be releasing a real-time analytics dashboard. This could be extremely useful for your online business. Amazingly the.... More »

Forums - The Business Gold Mine?

In most forums registered users are allowed to add a signature line underneath their name. Your signature will show up each time you make a post, which works in your favour, because in this way you will be subtlety promoting your business without spamming anyone. It is important that you post to the.... More »

Will Your Business Be a Twitter "Promoted Account?"

Attention Businesses! Twitter is looking to collect more followers on the site with the help of its newest product, "Promoted Accounts." Sources indicate that Twitter plans to reveal the newest promotion tomorrow at the IAB Conference in New York City. How does it work? Sounds pretty simple f.... More »

iTunes To Get A New Logo...and Its Own Social Network?

Apple just introduced iTunes 10, complete with a new logo, new features, and most significantly, its own social network-Ping. Ping will work a lot like a cross between Twitter and Facebook, giving users the opportunity to follow friends and artists. Users can see what their friends are listenin.... More »

Facebook announced today that it’s purchasing Hot Potato, a special kind of check-in service. While other similar services only allow users to list actual physical locations for which they are checking into (say, for instance, a restaurant they are visiting), Hot Potato takes it a few steps further. Those registered with Hot Potato are allowed to also list check-ins for thing like books they’re reading or songs they’re listening to.

This opens up a whole new world for those involved in social media networking and advertising. With these new features, companies of all kinds can reach out to Facebook fans and encourage them to use the check-in service to cite the company’s service or product. Talk about taking Word of Mouth Marketing to a new level. Each time Facebook user update their check-in statuses and indicate they are reading a particular book, the author gains exposure to all of the friends of each user.

This new feature emphasizes the importance of using Facebook as an effective advertising tool. Businesses with Facebook pages are given an inexpensive means of reaching thousands of new customers daily. Companies that haven’t taken the plunge should do so now before they miss out completely.