Social Networks Are Essential For Your Business
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Nearly everyone who has heard about the Internet, or has a child proficient enough to educate them, has heard about social networks like MySpace, LinkedIn, Facebook, etc. etc. etc. There are new ones springing up almost every day and there is some question as to which will be the most helpful for business development purposes. Time will only tell.
Many companies haven’t been persuaded on the legal marketing ROI relative to these sites generally, nor have they heard that they currently produce serious amounts of work for business. Yet, some are definitely coming around to the point of view that social networks will become one more important tool in the marketing toolbox.
Work on beefing up your LinkedIn biography. If you want to be the leader for your profession, it seems more businesses are joining it than other networks these days.
Evidence for the importance of social networks was reported in a survey by Universal McCann that shows the popularity of social networks, RSS feeds and blogs. It does seem clear that a web site is no longer enough of an Internet presence. And some say that if you’re not participating in social media, you’re business is not really online.
Helpful maybe, but I don't know about essential. LinkedIn is the only one I use.