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Twitter is Becoming Increasingly Important to Marketers

A recent article by Chris Crum over at points out some very good reasons you should stop ignoring Twitter.

1. Twitter Lists are changing the game. With the Lists gadget, your tweets may appear all over the web if you can get onto lists. They will appear on sites and blogs, which are more than likely going to be related to the niche you are in anyway if you have the right audience on Twitter.

2. The openness of Twitter, social media and the web in general, pretty much means that your messages on Twitter won't be limited to your Twitter audience. Facebook and other social networks will bring tweets in. People will share them, screenshot them, link to them on blogs, etc. Twitter is a means of getting your message out to more people, but it's not necessarily only the people on Twitter that will see those messages.

3. Building Valuable Relationships: Basically, if you listen to the community, you will learn, and if you show that you care, you are more likely to get more out of your efforts. Provide something of use to the community. If you what you're not doing that, you may be setting yourself up to fail.

4. Twitter can bring you not only random traffic, but traffic from people who are actually passionate about the niche that you are a part of. Retweets are huge in this regard.

5. Being found in Twitter searches provides a lot of opportunity for exposure.

6. Connect with Local Customers. There are a variety of ways you can connect with local consumers and customers using Twitter and Twitter-related tools. Another thing to keep an eye on is Google's new Social Search. It's currently just a lab experiment, but could become more. It certainly has potential.

7. Twitter is expanding into more languages. If you thought Twitter was important to marketing already, consider that for most of its existence, it has only been available in a couple of languages. Now it's in Spanish, and many more languages will follow. That's not only going to be huge for international and multi-lingual marketing efforts, it's going to be huge for Twitter's growth, and the more Twitter grows, the more potential customers are out there.

8. Consider that Twitter is just getting started in the grand scheme of things. It's still young. There are no doubt going to be a lot more features added in the future. And don't forget about the thousands of Twitter apps that are already out there that can make Twitter useful in different ways to different people and businesses. Take some time and explore them.


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