Bing Powers Organic Yahoo Search Results

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Zuckerberg Faces Scraped by Lovely Faces

Paolo Cirio and Alessandro Ludovico, founders of the Lovely Faces, a dating website has used an automated software to scrap the photos and profiles of Facebook users over a period of time and re-defined what violations of rights on the internet really mean to Facebook founder, Zuckerberg. The Love.... More »

Bing's xRank Shut Down

Bing has confirmed that xRank, the search service available on the Bing homepage, has been shut down. Attempts to use xRank will bring users back to the Bing home page. xRank was released back in 2007 as Bing's answer to "Google Trends." xRank was billed as a "cultural snapshot of who's hot and.... More »

Selling Domains to Make Money

How much money can you make from selling domains? This is a business model that has generated a lot of controversy simply because there are those who deliberately infringe on an existing company’s trademark (domain name) with the hopes that they could eventually profit from the sale. However, thi.... More »

Super Bowl’s 4000 Tweets in One Second! ‘New Tweets Per Second’ Record

If you tweeted at 10:07:16pm EST, you helped set a new Twitter record during the final moments of the Super Bowl game last Sunday. Fans sent 4,064 Tweets in a single second (TPS) – the highest TPS for any sporting event. The event which was watched by over 162.9 million people, also set a record o.... More »

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

Use of E-mail is burning out, social networking is gaining ground. Web users last year flocked to social-networking sites, but virtually gave e-mail the cold shoulder, reports comScore's 2010 U.S. Digital Year in Review. The use of e-mail for communication on the web declined in the year 2010 a.... More »

In the United States and Canada, organic search results from Yahoo are now powered by Bing. Web, image, and video searches are all powered by Bing on both mobile and desktop devices. More markets are expected to come soon.

So what does this mean for you? While Bing is powering organic search results, Yahoo still powers their search advertising, or PPC, platform. However, they will only power it until later this year when the Microsoft Adcenter will be integrated. You should adjust your holiday marketing strategy because the integration should be finished in October. Your paid search campaigns will need to be able to run on Adcenter. Expect that the pricing for cost-to-click will change as well.

There will be an increase in the paid search inventory on the Microsoft Adcenter as the integration of Adcenter and Bing goes to Yahoo Search properties all over the world. This increase will bring more advertisers and a more volatile auction for clicks. As the inventory increases, you can expect the price of cost-per-click to increase as well.

Bing stands to benefit from a huge goldmine of knowledge about users’ search behavior because Yahoo has been collecting it. Bing will most likely be able to improve their index. End user data about search behavior is important because it sends strong signals to search engines about how they can perfect the search experience and algorithm.

Another change that is coming is in searches done from mobile devices. Yahoo has made a lot of moves in areas such as South East Asia and South America. Bing will benefit from this, as searches done from mobile devices are expected to increase.

It may seem surprising that Yahoo will have Bing syndicating its search results but it really is nothing new. Inktomi, AltaVista, and Google used to fill in the backfill results for Yahoo before it had its own crawler. The combination of Yahoo and Bing will create an alternative to Google for the first time. It is expected to attract more advertisers, advertising budgets, and auction competition as people switch from Google to the new Bing-powered Yahoo.