Web site developers and designers put a lot of time and effort into the appearance of their websites, and with good reason. A well-designed web site attracts users. It’s like the beautiful cover of a book; sometimes that’s enough to get it picked up.  Unfortunately, unless the first page grabs the attention of the reader, it’s unlikely the book will be purchased. Web sites function in this same way. Appearance will draw people in, but it’s content that keeps them interested.

Curious about how to improve web site copy? Read on.

Focus on the classic web site standards. Easy navigation is vital to keeping an audience. While your site may have several different specialty tabs, never neglect the most important ones; Home, Contact Us, Services Provided, and About Us. If users can’t easily find these, and understand the content, chances are they won’t hang around long.

Offer a “Frequently Asked Questions” page. Anticipate the questions your users may have. Ask others to visit the website and think of what questions come to mind while browsing the site. Never forget that the content is clear to the creator but not always clear to the user.

Make sure your web site copy is free of grammatical errors. Nothing turns off a user more than reading copy that’s riddled with spelling errors. Don’t just rely on spellcheck for this! Have someone else carefully read your copy before going live. Doing this upfront will save you time later.