New Updates

Display Ad Specialist "Dapper" Acquired by Yahoo

Yahoo, Inc. has announced that Dapper, an company dealing in both creating and optimizing display ad campaigns, is now Yahoo's property. The acquisition should excite Yahoo fans for several reasons as Dapper has an impressive list of clients and partners (DoubleClick, Expedia, Microsoft, etc.) and a.... More »

General Category Blocking Tested by AdSense

Good news for Google AdSense users: Google has announced via their AdSense blog that they are currently testing an expanded version of category blocking, known as general category blocking.   Google explained further by indicating that general category blocking allows users to block even more cat.... More »

Web Design News Sep 26th - Re-Branding Your Logo – Why and What Works

It's been a while since my last Round Up on Web Design so I thought I would send this to you today. After going through all the posts I found I thought the one you'll enjoy the most, assuming you're into Web Design - that's why you're reading this email, is "Re-branding Your Logo – Why and What W.... More »

Mozilla Invites Users to Build Their Own Browser

"Chromeless", an experimental project developed by Mozilla allowing developers to create their own browser interfaces using HTML, JavaScript, and other web technologies, has just been released.   Mozilla developed the browser with the belief that they should be more customizable, and Chromeless i.... More »

AdWords "Segments" to Help With ROI and PPC

Google has been busy lately with all the improvements it's made to the Google AdWords user interface. One of the newest features, "Segments", can really help take your campaign performance to a new level. This feature allows user to review campaign performance data in a multitude of ways. Thi.... More »

In March 2008, Google acquired DoubleClick for US $3.1 billion in cash. Last year Google unveiled the DoubleClick Ad Exchange, which matched ad buyers looking for a discount with ad sellers.

This week, Google unveiled a new ad-serving platform designed to assist online publishers with fulfilling their ad inventory. Bringing together the DoubleClick DART for Publishers and Google Ad Manager products, the new platform will be available in two versions: DoubleClick For Publishers, for large sites, and DFP Small Business, a free version for smaller sites.

The transition for DoubleClick For Publishers to replace DART for Publishers will happen over the next year. However, Google Ad Manager customers will be upgraded to DFP Small Business over the next few weeks.

Publishers will see a new redesigned user interface, more detailed reporting and forecasting data, improved ad performance and delivery algorithms, a new, public API, and integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which enables publishers open their bids to multiple networks.

The upgrade will give Web publishers a better way to control where their clients’ ads appear and Google believes it can give display advertisers the same amount of precision and analytical tools that are available for text advertisers.