New Updates

Free Cloud Access Offered By Amazon Web Services

Amazon.com had indicated they will be offering a free usage tier for its Amazon Web Services. With this announcement, Amazon takes a giant step from establishing themselves as a retailer-only, to a retailer also doing business as a technology company.   Effective November 1, all new AWS users wil.... More »

Google Updated their Google News

Today Google has recently released a newly redesigned version of their Google News section for U.S. users. The main focus of this update is that they are trying present news stories occurring all around the world and they want to provide a user customizable for individual users. They have a "News fo.... More »

General Category Blocking Tested by AdSense

Good news for Google AdSense users: Google has announced via their AdSense blog that they are currently testing an expanded version of category blocking, known as general category blocking.   Google explained further by indicating that general category blocking allows users to block even more cat.... More »

Web Design News Sep 26th - Re-Branding Your Logo – Why and What Works

It's been a while since my last Round Up on Web Design so I thought I would send this to you today. After going through all the posts I found I thought the one you'll enjoy the most, assuming you're into Web Design - that's why you're reading this email, is "Re-branding Your Logo – Why and What W.... More »

Think Ahead With Your Web Design

The most common web design mistakes emerge from the web designer’s failure to see the web as a medium that is much more in the control of the viewer than it is of the web designer. Designing websites using an approach that will allow them to function well despite different choices on the part of a.... More »

Like a house, your website requires regular maintenance and upkeep to get the best results.  Some business owners misguidedly feel that once a web design is selected and the site is built, it’s completely done. However, this is not the case, even if your web design and construction is flawless.

Your website is where your business’ exists on the internet. It may be your first point of contact with a potential client or a tool for maintaining contact with your established client base.

Although it is possible for a new site to bring results initially, your website must maintain the direction of your business and continue to meet client needs for the long haul.  Frequent evaluation of how well your site meets the needs of customers and determining just how visible you are in comparison to your competition on the search engines is a must.

In short, launching a new web design or maintaining a website successfully requires planning.  This involves:

* identifying the immediate and future goals of a site
* instituting a way of measuring site performance in light of these goals
* reviewing site traffic, navigation patterns, search engine ranking, referring sites, etc
* tweaking your web design, functionality and seo strategy based upon your metrics
* reassess your goals for your site to match the reality of your business

Ensuring that your website and business work towards the same goal is an ongoing process.