New Updates

Huge Implications for Clickthroughs with New Google Feature

Reports indicate that Google is testing a feature in its search results pages that allows users to see full-page previews of sites before clicking through to get to them.   The test involves highlighting certain sections of a web page in orange and expanding the text to provide a snippet of infor.... More »

DevHub - An innovative way to build a website

In 2009 DevHub was released and was a startup for users to build their own blogs and websites. Pretty straight forward right? It came with a focus on monetization through some syndication deals. The big news now with DevHub is that it is featuring a gaming mechanic which will help new users turn th.... More »

AdWords "Segments" to Help With ROI and PPC

Google has been busy lately with all the improvements it's made to the Google AdWords user interface. One of the newest features, "Segments", can really help take your campaign performance to a new level. This feature allows user to review campaign performance data in a multitude of ways. Thi.... More »

Google Updated their Google News

Today Google has recently released a newly redesigned version of their Google News section for U.S. users. The main focus of this update is that they are trying present news stories occurring all around the world and they want to provide a user customizable for individual users. They have a "News fo.... More »

Web Design News Sep 26th - Re-Branding Your Logo – Why and What Works

It's been a while since my last Round Up on Web Design so I thought I would send this to you today. After going through all the posts I found I thought the one you'll enjoy the most, assuming you're into Web Design - that's why you're reading this email, is "Re-branding Your Logo – Why and What W.... More »

Like a house, your website requires regular maintenance and upkeep to get the best results.  Some business owners misguidedly feel that once a web design is selected and the site is built, it’s completely done. However, this is not the case, even if your web design and construction is flawless.

Your website is where your business’ exists on the internet. It may be your first point of contact with a potential client or a tool for maintaining contact with your established client base.

Although it is possible for a new site to bring results initially, your website must maintain the direction of your business and continue to meet client needs for the long haul.  Frequent evaluation of how well your site meets the needs of customers and determining just how visible you are in comparison to your competition on the search engines is a must.

In short, launching a new web design or maintaining a website successfully requires planning.  This involves:

* identifying the immediate and future goals of a site
* instituting a way of measuring site performance in light of these goals
* reviewing site traffic, navigation patterns, search engine ranking, referring sites, etc
* tweaking your web design, functionality and seo strategy based upon your metrics
* reassess your goals for your site to match the reality of your business

Ensuring that your website and business work towards the same goal is an ongoing process.