New Web Development Technologies: Beyond HTML The footing stone for the web i. e the starting point being the HTMl and it still remain but new and new techynology , scripting languages and others have changed the phase of the web development and taken ahead the field to new level where in it is self sustaining providing the Revenue Generation / Business Model. Thus change in technology and application standards developed have paved way to whole new pelatora of Business Form over internet i. e commonly known Online Business Models, the successful online business Model. These business Models adaptability for different business have created noe more mode for business in additional to traditional marketing of services and products. These vast rapid changes are attributable to the Web powering technologies, internet advenyt and its penetration and security procedure in online process. The web development technology changes can be phased from HTML to CSS (Cascading Style Sheets) as just the first wave, and this giving way to more robust technologies like DHTML, LAMP, XML (read An Introduction to the Extensible Markup Language for more information on this technology), and AJAX. DHTML, LAMP, and AJAX are aggregations of multiple technologies. LAMP is a combination of Linux, Apache, MySQL, and one of several scripting languages, usually Perl or PHP. AJAX stands for Asynchronous JavaScript and XML. Both LAMP and AJAX serve the purpose of helping you simultaneously build Web pages and organize data. DTHML, which is JavaScript merged with HTML/XHTML, allows you to produce Web sites similar to those created with AJAX. In comparison with LAMP and AJAX, however, DHTML has the drawback of being more difficult to maintain and design for, and is most frequently used on pages that involve user interaction. LAMP and AJAX, on the other hand, are much broader in scope. Like CSS, XML is a way of segregating content from layout, but it takes the idea to a much higher plane by allowing information to be displayed in any environment and/or implemented by any number of applications, machines, or databases. Both LAMP and AJAX serve the purpose of helping you simultaneously build Web pages and organize data. DTHML, which is JavaScript merged with HTML/XHTML, allows you to produce Web sites similar to those created with AJAX. In comparison with LAMP and AJAX, however, DHTML has the drawback of being more difficult to maintain and design for, and is most frequently used on pages that involve user interaction. LAMP and AJAX, on the other hand, are much broader in scope. Like CSS, XML is a way of segregating content from layout, but it takes the idea to a much higher plane by allowing information to be displayed in any environment and/or implemented by any number of applications, machines, or databases. The functionality available from these languages is driving a rapid evolution in the way Web sites look and behave. Whether or not you need to keep up with them depends on whether or not your site, and more importantly those who use it, would benefit. Implementation and maintenance can be costly, but if you need more interactivity, or if there are things you want to accomplish that are beyond the scope of HTML, you might want to look into a site overhaul or at least the addition of some feature sets. Any one of these development platforms will allow you to provide a more powerful site than HTML can offer. But don’t get distracted by bells and whistles, and always keep usability foremost in your decisions. What is utmost desired every one need to attempting to stay current on these technologies and develop a self sustaining model, as technolgy upgradation is mantra for success and alos the new technology have its own benefits.